So you’ve included links to your social profiles in your e-newsletter?  Just the links alone may not be enough to drive people to those sites.  Give your readers a reason to “fan” or follow you!  Include a screenshot of your Twitter feed. Display the number of fans you currently have on Facebook.  Post sample pictures from your photo galleries on Flickr.  Give them a reason to be part of your following, and in return, reward them with some really good content.

More cool stuff on social media marketing